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Study about Library and Information Center's Image of Library and Information Science Students as Workplace

문헌정보학과 학생의 직장으로서의 도서관·정보센터 이미지 분석

  • 조재인 (인천대학교 문헌정보학과) ;
  • 이지원 (대구가톨릭대학교 도서관학과)
  • Received : 2016.07.25
  • Accepted : 2016.08.12
  • Published : 2016.08.30

Abstract

Positioning technique which has been widely used for making marketing strategy by analyzing customer's image also has been used for public and test-taker's image analysis about public facilities, entrepreneurs, universities. This study analyze image of library and Information science students who trying to find a job in library fields about diverse types of library and information centers by Positioning technique. As a result of Similarity cognition analysis by multidimensional Scaling and K-means clustering, it was found that students recognize that public, national, university, school library are similar, on the other hand, portal company and special library are different from those types. In the jobs, user service jobs and technical service jobs are recognized as separated clusters, and cultural program job is also recognized dissimilarly from those clusters. By the way, images about work satisfaction and stability of employment shows high in national library; high wage shows high in portal company; employee's growth potential shows high in special library; job importance shows high in reference service jobs; difficulty shows high in content's job. Anyway, in the workplace selection, almost students regard stability of employment as top priorities, accordingly they prefers public library at most. Such a preference concentration tendency is strongly appeared in local university students than in metropolitan area students as a result of Pearson's chi-square test.

Keywords

Library and Information science students;Image;Library;Employment;Positioning;Multidimensional Scaling

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