관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로

A study of Relationship Smartphone use behavior and User empowerment in Tour experience : Focusing on Chinese people

  • 구철모 (경희대학교 컨벤션경영학과) ;
  • 유문정 (경희대학교 대학원 컨벤션전시경영학과) ;
  • 전유희 (경희대학교 대학원 컨벤션전시경영학과) ;
  • 이지민 (경희대학교 대학원 컨벤션전시경영학과) ;
  • 정남호 (경희대학교 호텔경영학과)
  • 투고 : 2015.06.03
  • 심사 : 2016.01.11
  • 발행 : 2016.03.31

초록

Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

과제정보

연구 과제 주관 기관 : 한국연구재단

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