A Study on the Effect of Female Insurance Planners' Personal Traits on Job Performance in Dangjin, Chungnam

충남 당진지역 여성보험설계사의 개인적 특성이 직무성과에 미치는 영향

  • Received : 2016.06.27
  • Accepted : 2016.07.11
  • Published : 2016.07.31


This study analyzed the effect of female insurance planners' personal traits on job performance in Dangjin, Chungnam. The study results showed that job importance recognition(p<.05, ${\beta}=.321$) significantly affected job satisfaction, so highly recognizing the importance and social reputation improved job satisfaction. Personal traits didn't significantly affected contract performace and workplace satisfaction, but job performance varied by continuos service year. This study provided implications by finding out the degree of importance of personal traits on job performance improvement and verifying the effect of personal factors on performace enhancement of female insurance planners.


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