A Study on the Effect of Female Insurance Planners' Personal Traits on Job Performance in Dangjin, Chungnam

충남 당진지역 여성보험설계사의 개인적 특성이 직무성과에 미치는 영향

  • Received : 2016.06.27
  • Accepted : 2016.07.11
  • Published : 2016.07.31


This study analyzed the effect of female insurance planners' personal traits on job performance in Dangjin, Chungnam. The study results showed that job importance recognition(p<.05, ${\beta}=.321$) significantly affected job satisfaction, so highly recognizing the importance and social reputation improved job satisfaction. Personal traits didn't significantly affected contract performace and workplace satisfaction, but job performance varied by continuos service year. This study provided implications by finding out the degree of importance of personal traits on job performance improvement and verifying the effect of personal factors on performace enhancement of female insurance planners.

본 연구는 충남 당진지역 여성보험설계사의 개인적 특성이 직무성과에 미치는 영향을 분석하였다. 연구결과 직무만족도에 영향을 미치는 요인은 직무중요도(p<.05, ${\beta}=.321$)로 나타나 직무에 대한 중요성과 사회적 인식을 긍정적으로 평가할수록 직무만족도가 향상되는 것으로 확인되었다. 개인적 인식이 계약성과와 직장만족도에 유의한 영향을 미치지는 못했으나, 근무년수에 따라 계약성과, 직무만족도, 직장만족도에 유의한 집단 간 차이가 나타나는 것으로 분석되었다. 본 연구는 충남 당진지역 여성보험설계사의 개인적 특성이 직무성과에 미치는 영향을 분석함으로써 계약성과, 직무만족도, 직장만족도 향상에 대한 개인적 특성 요인의 중요도를 파악하고 여성보험설계사의 성과 향상 측면에서 개인적 요인의 효과성을 검증한 데 연구의 의의가 있다.


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