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Comparison of Movie Ticketing system by smartphone applications -Focused on CGV, Megabox, Lotte cinema-

스마트폰 애플리케이션을 통한 영화 예매 시스템 비교 -CGV, 메가박스, 롯데시네마를 중심으로-

  • Ko, Jin (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 고진 (홍익대학교 국제디자인전문대학원 디지털미디어디자인) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인)
  • Received : 2016.06.07
  • Accepted : 2016.08.20
  • Published : 2016.08.28

Abstract

This study aimed to compare the systems of ticketing application programs of three major movie theaters, CGV, Megabox, Lotte Cinema, with each other and evaluate the usability, and find problems to figure out user experiences for more convenient mobile ticketing. Experimental subjects with experiences of using apps of the movie theaters were recruited; First, as a primary task, they reserved movie tickets with each of the movie theater apps; Second, they had in-depth interviews with questions based on the model of Creating Pleasurable Interfaces by Stephen Anderson. As a result, users preferred the composition with information in order in overall, in which ticketing process went smoothly. In particular, users were more satisfied with convenient payment applications. Therefore, as an improving way, it is required to design an interface for users to recognize at a glance and a payment system within an app, not to design separate payment system out of the app. I hope this study will help actively conduct researches to maximize the usability in a way to reserve movie tickets through smartphone apps.

Keywords

Smart phone;Moblie application;Mobile ticketing;Mobile payment;Movie reservation

Acknowledgement

Grant : BK21플러스

Supported by : 홍익대학교

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