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Furniture Brand Development Plan Study according to Increasing Single-Person Households - Focused on hanssem and ikea

1인 가구 증가에 따른 가구브랜드 발전 방안 연구

  • Eo, Kyung-Eun (Dept. of Design Management, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 어경은 (홍익대학교 국제디자인전문대학원 디자인경영전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공)
  • Received : 2016.06.03
  • Accepted : 2016.08.20
  • Published : 2016.08.28

Abstract

The purpose of this study is to conduct research from qualitative aspects regarding the development of substantive design research for furniture brand and detailed development direction as single household has increased rapidly. In case of research method, the usability evaluation questionnaire was produced based on Honey Comb Model of Peter Morville. As a result, the single-person household including other household show preference for furniture for the one-man households and tend to purchase and use them. Nonetheless, it was found that places for sharing opinion and reselling the furniture are greatly lacking. Therefore, it is required to vitalize community market for the one-man household. And it is expected that this result of research provides useful implication concerning the single household as well as academic significance to offer primary information of furniture brand development-related research.

Keywords

Furniture brand;Hanssem;Ikea;Single-person household;First-generation households

Acknowledgement

Grant : BK21플러스

Supported by : 홍익대학교

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