가족적 맥락에서의 ICT 이용에 관한 국가 간 비교 연구

A Study of Cross-Country Comparison of ICT Usage in Family Context

  • ;
  • 이보한 (서울대학교 소비자학과) ;
  • 나종연 (서울대학교 소비자학과)
  • Brady, John T. (Dept. of Consumer Science, Seoul National University) ;
  • Lee, Bohan (Dept. of Consumer Science, Seoul National University) ;
  • Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
  • 투고 : 2016.07.02
  • 심사 : 2016.08.20
  • 발행 : 2016.08.28


본 연구의 목적은 한국 중국 미국 소비자를 대상으로 가족적 맥락에서의 ICT 이용을 비교함으로써 국가 문화적 맥락이 미치는 영향력을 확인하는 데에 있다. 이를 위하여 한국 중국 미국의 소비자를 대상으로 가족을 위한 ICT 이용에 대한 국가별 소비자의 태도를 확인하고, 가족적 차원에서 이를 얼마나 다양하게 이용하고 있는지 탐색해보고자 하였다. 이를 토대로 각국의 소비자가 가족생활에서의 ICT 이용 행태에 따라 어떻게 유형화될 수 있는지 실증하고자 하였다. 자료 분석을 위하여 통계 패키지 프로그램 SPSS 22를 이용하여 빈도분석 및 요인분석, ANOVA 등을 실시하였다. 본 연구의 주요 결과는 다음과 같다. 한국 중국 미국 소비자의 ICT 보유 현황은 전 세계적 흐름과 일맥상통하는 부분이 있는 반면, 세부 항목에서는 차이를 보였다. 가족과 관련한 이용 역시 서로 유사한 측면이 발견되었으나, 국가에 따라 그 정도의 차이가 존재하는 것으로 나타났다. 소비자 유형화 결과, 세 국가에서 동일한 유형이 발견되었지만 그 구성 비율에 있어 차이가 나타났다. 본 연구는 국가별 ICT 소비자를 이해하는 데에 있어 사회 문화적 맥락의 중요성을 제기하였다는 의의를 지닌다.


연구 과제 주관 기관 : Seoul National University


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