- Volume 14 Issue 8
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A Study on Factors Influencing on Companies' ICT-Convergence Cluster Participation
기업의 ICT융합 클러스터 참여 촉진 요인에 관한 연구
- Kim, Yong-Young (Division of Business Administration and Economics, Konkuk University) ;
- Kim, Mi-Hye (Department of Computer Engineering, Chungbuk National University)
- Received : 2016.06.07
- Accepted : 2016.08.20
- Published : 2016.08.28
ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.
Supported by : Konkuk University
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