A Conceptual Framework for the Personalization of Public Administration Services

공공행정서비스의 맞춤화 구현방안 연구

  • Received : 2016.07.01
  • Accepted : 2016.08.20
  • Published : 2016.08.28


As the Internet is becoming more socialized, Korean government, publishing a slogan, Government 3.0, has recently began to find a way to deliver its administration services to the public in more personalized manner. Policy directions to implement this advanced idea, are however still at large, primarily because of the vague nature of 'personalized'. This study, therefore, explores the possibility of getting public administrative services closer to personalization. To achieve this objective, this study attempts to develop a integrative framework of classifying the administration services to the public, based on two dimensions - the degree of citizen-oriented and the degree of government-driven, both of which are perhaps key determinants of personaliztion of services. For each quadrant of the framework, key features, characteristics, and conditions to be met are explained and followed by exemplary cases and policy implications.


Integrative Framework for Public Administration Service Classification;Proximity to Personalization;Process Transformation;Service Circle Management;Target Service;Event-based Service


Supported by : 충북대학교


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