A study on way-finding information design of Seoul metropolitan subway -Focused on Bus transfer information-

수도권 지하철 길 찾기 정보 디자인 연구 -연계버스안내를 중심으로-

  • Yun, So-Hee (Dept. of Digital media design, Hongik Univ., International Design School for Advanced Studies) ;
  • Kim, Seung-In (Dept. of Digital media design, Hongik Univ., International Design School for Advanced Studies)
  • 윤소희 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공)
  • Received : 2016.05.31
  • Accepted : 2016.07.20
  • Published : 2016.07.28


This study is to improve the design of bus transfer information that can be substantially used. This study has been processed using the following steps. First, I tried to define the information design and way-finding information design. Secondly, I have researched several case studies, and considered solutions. Finally, I evaluated way-finding maps through pair-wise comparisons, and drew needs through an interview. As the result of this research, there were some problems in font size, improper space between letters and non-consistent information. To solve these problems, the information has to be clear using easy symbols to be well-recognized by citizens. Also, the font size needs to be decided by a calculation of minimum legible size of letters. Lastly, a value contrast between a background color and a letter color needs to be applied more than 70 percent for better visibility. The study is expected to be used as a reference which helps informational design to be developed.


Seoul metropolitan subway;Way-finding;Way-finding design;Information design;Bus transfer information


Grant : BK21플러스

Supported by : 홍익대학교


  1. Origins of the IDA: Information Design Association, (November 25, 2015)
  2. DOI :
  3. Robert Jacobson, Richard Saul Wurman, Information Design, MITPress, 2000.
  4. DOI :
  5. Polynesian Voyaging Society, (November 25, 2015)
  6. DOI :
  7. Hyun-Jeong Cho, "A Study on the evaluation method of the Cognitive Effects of Way-finding Map Use." The Korean Geographical Society, pp.111-115, 2011.
  8. David Gibson, The Wayfinding Handbook: Information Design for Public Places, PrincetonArchitecturalPress, 2009.
  9. Wook-Hyun Han, "Calculating The Minimum Legible Size of Letters in Sign Designs." Communication Design Association of Korea, Vol.46, pp.64-71, 2014.
  10. $FS=(1.5{\times}MD{\times}FSC){\div}(5000{\times}SDC{\times}VA)$
  11. Min-Chan Ko, "study on visual information guide sign of Seoul metropolitan subway : mainly with guidance information sign in the subway." Ph.D. dissertation, IDAS, Hongik University. 2013.
  12. Min-Chan Ko, Seung-In Kim, "Studies on Error of Visual Information Design in Seoul Metropolitan Subway -Mainly with Guidance Information System for User Guide-." Journal of Korea Design Knowledge, 25, pp.229-238, 2013.
  13. Tae-Jin Noh, So-Hyun Kang, Da-Jung Son, Jin-Kyung Paik, "A Research of Directional and Orientational Sign in Exhibition Convention Centers - Focused on Universal Design." Journal of Integrated Design Research, Vol.10, No.3, pp.37-50, 2011.
  14. Jin-Kyung Paik, "A Comparative Study in Cognitional Difference by contrast change of plate color and type in Sign Design." Korea Society og Color Studies, pp.97-97, 2004.
  15. Jin-Kyung Paik, Eun-Mi Shim, Soo-Khil Shin, "Visual effect of sign design variables - in case of colors and typography." Korean Society of Design Science, pp.130-131, 2003.
  16. Myeong-Hwam Park, Color Design Book, Gilbut, 2007.
  17. Hak-soo You, "A Study on the Promotion of Plaza in Underground Passage Shopping Centers: Focused on underground shoppping center connecting with subway station in Suwon", Journal of the Korea Convergence Society, Vol. 2, No. 3, pp. 33-38, 2011.
  18. Kyung-sook Kim, "Advertising Contents based on Semiotic Methodology", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 87-93, 2015.