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A Study on Analysis of Design Thinking Type based on Brain Conjugation Area

두뇌활용영역에 따른 디자인 사고 유형 분석에 관한 연구

  • 석재혁 (한양대학교 테크노프로덕트디자인학과) ;
  • 한정완 (한양대학교 테크노프로덕트디자인학과)
  • Received : 2016.05.24
  • Accepted : 2016.07.20
  • Published : 2016.07.28

Abstract

This research analyzed 'esquisse', that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann's 'Brain 4 division theory'. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.

Keywords

Design Thinking;Brain Conjugation Area;Esquisse Analysis;Brain Dominance Thinking;Brain Preference Instrument

Acknowledgement

Supported by : Hanyang University

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