The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity

인터넷 환경하에서 정보속성이 인터넷이용자의 웹 기반 커뮤니케이션에 미치는 영향 : 내재화와 동조를 중심으로

  • Received : 2016.06.01
  • Accepted : 2016.07.20
  • Published : 2016.07.28


This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.


Information characteristics;Credibility;Relevance;Novelty;Vividness;Social influence;Internalization;Conformity;Word of mouth;Reciprocal communication


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