DOI QR코드

DOI QR Code

The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity

인터넷 환경하에서 정보속성이 인터넷이용자의 웹 기반 커뮤니케이션에 미치는 영향 : 내재화와 동조를 중심으로

  • Received : 2016.06.01
  • Accepted : 2016.07.20
  • Published : 2016.07.28

Abstract

This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.

Keywords

Information characteristics;Credibility;Relevance;Novelty;Vividness;Social influence;Internalization;Conformity;Word of mouth;Reciprocal communication

References

  1. Deshpande, Rohit and Gerald Zaltman, "Factor Affecting the Use of Marketing Research Information," Journal of Marketing Research, Vol. 19, No.1, pp. 14-31, 1982. https://doi.org/10.2307/3151527
  2. Wilton, Peter C., "Information Utilization: A Validation Study," Advances in Consumer Research, Vol. 13 Issue 1, pp. 354-359, 1986.
  3. Moenaert, Rudy K. and William E. Souder, "An Analysis of the Use of Extrafunctional Information by R&D and Marketing Personnel: Review and Model," Journal of Product Innovation Management, Vol. 7, Issue 3, pp. 213-229, 1990. https://doi.org/10.1016/0737-6782(90)90005-Y
  4. Song, Yongtae, "The Effects of Information Characteristics to Word of Mouth Diffusion Activities under Preannouncing Context," Industrial Development Institute, Vol. 24 No. 3, pp.65-89, 2008.
  5. Burnett, "Information Exchange in Virtual Communities: A Typology," Information Research, Vol. 5, No. 4. http://informationr.net/ir/5-4/paper82.html (July, 1, 2016)
  6. Okleshen, Cara. and Sanford Grossbart, "Usenet groups, virtual communities, and consumer behavior", In J.W. Alba and J.W. Hutchinson(Eds.), Advances in Consumer Research, vol. 25, pp. 276-282, 1988.
  7. Brown, J. S. and P. Duguid, "Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation," Organization Science, Vol. 2, No. 1, pp. 40-57, 1991 https://doi.org/10.1287/orsc.2.1.40
  8. Kelman, H. C, "Compliance, Identifacation, and Internalization: Three Process of Attitude Change, Journal of Conflict Resolution, Vol. 2, No. 1, pp. 51-60, 1958 https://doi.org/10.1177/002200275800200106
  9. Wilson, Patrick W., "Situational Relevance," Information Storage Retrieval, Vol. 9, Issue 8, pp. 457-471, 1983
  10. Stell, Roxanne and Nita Paden, " Vicarious Exploration and Catalog Shopping: a Preliminary Investigation," Vol. 4, Issue. 4, pp. 332-344, 1999
  11. Herr, Paul M., Frank R.Kardes, and John Kim, "Effects of Word of Mouth and Product-Attribute Information on Persuation: An Accessibility- Diagnosticity Perspective", Journal of Consumer Research, Vol. 17, No. 4, pp. 454-462, 1991. https://doi.org/10.1086/208570
  12. Festinger, L., "A Theory of Social Comparison Processes," Human Relation, Vol. 7, pp. 117-140, 1954. https://doi.org/10.1177/001872675400700202
  13. Chiou, Jyh-Shen and Cathy Cheng, "Should a company have message boards on its web sites?", Journal of Interactive Marketing, Vol. 17, No. 3, pp. 50-61, 2003 https://doi.org/10.1002/dir.10059
  14. Bone, Paula F., "Word of Mouth effects on short-term and long-term product judgements", Journal of Business Research, Vol. 32, No. 3, pp. 213-223, 1995 https://doi.org/10.1016/0148-2963(94)00047-I
  15. Lee, EY and TM Lee, "The Effects of Information Characteristics on Word of Mouth Performance in Online Environment : Focused on the Moderating Effect of Consumer Knowledge," The Korean Journal of Advertising, Vol. 16, No.2, pp145-171, 2005
  16. Ha, L., E. L. James, "Interactivity Reexamined: A Baseline Analysis of early business Web sites," Journal of Broadcasting and Electronic Media, Vol. 42, No. 4, pp. 457-474, 1998 https://doi.org/10.1080/08838159809364462
  17. Yuping Liu, L. J. Shrum, "What Is Interactivity and Is It Always Such A Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness," Journal of Advertising, Vol. 31, No. 4, pp. 53-64, 2002. https://doi.org/10.1080/00913367.2002.10673685
  18. Harrison-Walker, L. J., "E-Complaining: A Content Analysis of an Internet Complaint Forum," Journal of Service Marketing, Vol. 15, No. 5, pp. 397-412, 2001 https://doi.org/10.1108/EUM0000000005657
  19. Churchill, Gilbert A. Jr., "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, Vol. 17, No. 1, pp. 64-73, 1979.
  20. Bagozzi, Richard P. and Youjae Yi, "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74-94, 1988. https://doi.org/10.1007/BF02723327
  21. Fornell, Claes and David F. Larcker, "Evaluating Structureal Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50, 1981. https://doi.org/10.2307/3151312
  22. Anderson, James C. and David W. Gerbing, "Structural Equation Modeling in Practice : A Review of Recommended Two-Step Approach," Psychological Bulletin, Vol. 103, No. 3, pp. 411-423, 1988. https://doi.org/10.1037/0033-2909.103.3.411
  23. Lark Sang Kim, "Convergence of Information Technology and Corporate Strategy", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 17-26, 2015.
  24. Myeong-Ho Lee, "A Study on N-Screen Convergence Application with Mobile WebApp Environment", Journal of the Korea Convergence Society, Vol. 6, No. 2, pp. 43-48, 2015.
  25. Eagly, Alice H., & Chaiken, Shelly, The psychology of attitudes, McGuire's Information-Processing Paradigm. New York: Harcourt Brace Jovanovich, 1993.
  26. McGuire, W. J., The Nature of Attitudes and Attitudes Changes, in Gardner Lindzey and Elliot Aronson (Eds), The Handbook of Social Psychology, Second Edition, Vol. 3. Reading, Mass.: Addison-Wesley Publishing Company, 1969.
  27. Forsyth, Donelson R., An Introduction to Group Dynamics, Wadsworth Publishing Co Inc., 1983
  28. Kelly, H. H., Two Functions of Reference groups. In G. E. Swanson, T. M. Newcomb, and E. L. Hartley (Eds.), Readings in Social Psychology(2nd ed.,pp. pp. 410-414, New York: Holt, 1952.
  29. Nisbett, Richard E. and Lee Ross, "Human Inference: Strategies and Shortcomings of Social Judgement," Englewood Cliffs, NJ: Prentice-Hall, 1980.
  30. Cialdini, Robert B., Influence:Science and Practice, New York: Harper Collins, 1988.
  31. DOI: http://dx.doi.org/10.1086/208531 https://doi.org/10.1086/208531
  32. DOI: http://dx.doi.org/10.1086/208633 https://doi.org/10.1086/208633
  33. http://dx.doi.org/10.1037/h0046408 https://doi.org/10.1037/h0046408
  34. http://dx.doi.org/10.1037/0022-3514.37.10.1915 https://doi.org/10.1037/0022-3514.37.10.1915
  35. DOI: http://dx.doi.org/10.1086/208815 https://doi.org/10.1086/208815