An Effect of the Eco-friendly Consciousness of the Undergraduate by the Lifestyle on the Purchase Intention of the Eco-friendly Products

라이프스타일 유형에 따른 대학생의 환경의식이 친환경제품의 구매의도에 미치는 영향

  • Han, Dong-Yeo (Dept. of Business Administration, Sahm Yook University) ;
  • Lee, Jung-Im (Dept. of Fashion Design & Marketing, Seoul Women's University)
  • Received : 2016.05.04
  • Accepted : 2016.07.20
  • Published : 2016.07.28


The purpose of this study is to analyze the difference of environmental consciousness and its influence on the eco-friendly products purchase intention by the undergraduates' lifestyle patterns. The results of this analysis are as follows. First, the health orientation lifestyle of the undergraduates showed the high significant level to both cognition of environmental performance and environmental protection. However, both self pursuit and positive action lifestyle showing the low significant level were rejected. Second, the high environmental protection lifestyle of the undergraduates showed high significant level. This study shows that the health orientation lifestyle undergraduates are high environmental consciousness, and also they show high purchase intention of eco-friendly products.


Lifestyle;eco-friendly products;purchase Intention;environment consciousness;environment protection;environment performance


Supported by : National Research Foundation of Korea


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