Evaluation of emotion-based messages designed to motivate Hispanic and Asian parents of early adolescents to engage in calcium-rich food and beverage parenting practices

  • Banna, Jinan Corinne (Department of Human Nutrition, Food and Animal Sciences, University of Hawaii at Manoa) ;
  • Reicks, Marla (Food Science and Nutrition, University of Minnesota) ;
  • Gunther, Carolyn (Department of Human Nutrition, The Ohio State University) ;
  • Richards, Rickelle (Department of Nutrition, Dietetics and Food Science, Brigham Young University) ;
  • Bruhn, Christine (Center for Consumer Research, Food Science and Technology, University of California-Davis) ;
  • Cluskey, Mary (Nutrition, School of Biological and Population Health Sciences, Oregon State University) ;
  • Wong, Siew Sun (Nutrition, School of Biological and Population Health Sciences, Oregon State University) ;
  • Misner, Scottie (Department of Nutritional Sciences, University of Arizona) ;
  • Hongu, Nobuko (Department of Nutritional Sciences, University of Arizona) ;
  • Johnston, N Paul (Department of Nutrition, Dietetics and Food Science, Brigham Young University)
  • Received : 2015.12.20
  • Accepted : 2016.03.01
  • Published : 2016.08.01


BACKGROUND/OBJECTIVES: Setting healthful beverage expectations, making calcium-rich foods and beverages (CRF/B) available, and role modeling are parenting practices promoting calcium intake among early adolescents. This study aimed to evaluate emotion-based messages designed to motivate parents of early adolescents to perform these practices. SUBJECTS/METHODS: Emotion-based messages were developed for each parenting practice and tested in 35 parents from 5 states. Findings were used to modify messages and develop a survey administered via Amazon MechanicalTurk to a convenience sample of Asian (n = 166) and Hispanic (n = 184) parents of children 10-13 years. Main outcome measures were message comprehension, motivation, relevance, acceptability, and novelty. Engagement in the parenting practices was also assessed. RESULTS: Message comprehension was acceptable for the majority of parents. Most also agreed that messages were motivational (setting healthful beverage expectations (69.0%), making CRF/B available (67.4%), and role modeling (80.0%)), relevant and acceptable. About 30-50% indicated they had not seen the information before. Many parents indicated they were already engaging in the practices (> 70%). No racial/ethnic differences were observed for responses to messages or engaging in parenting practices. CONCLUSIONS: Results indicate that emotion-based messages designed to motivate parents to engage in parenting practices that promote calcium intake among early adolescents were motivating, relevant, and acceptable.


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