- Volume 17 Issue 7
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Effects of Application of Social Marketing Theory and the Health Belief Model in Promoting Cervical Cancer Screening among Targeted Women in Sisaket Province, Thailand
- Wichachai, Suparp (Sanglao Sub-district Health Promoting Hospital, Kanthararom District) ;
- Songserm, Nopparat (Department of Health Promotion, Faculty of Public Health, Ubon Ratchathani Rajabhat University) ;
- Akakul, Theerawut (Department of Educational Research and Evaluation, Faculty of Education, Ubon Ratchathani Rajabhat University) ;
- Kuasiri, Chanapong (Department of Health Promotion, Faculty of Public Health, Ubon Ratchathani Rajabhat University)
- Published : 2016.07.01
Cervical cancer is a major public health problem in Thailand, being ranked second only to breast cancer. Thai women have been reported to have a low rate of cervical cancer screening (27.7% of the 80% goal of WHO). We therefore aimed to apply the social marketing theory and health belief model in promoting cervical cancer screening in Kanthararom District, Sisaket Province. A total of 92 from 974 targeted women aged 30-60 years were randomly divided into two groups. The experimental group underwent application of social marketing theory and a health belief model program promoting cervical cancer screening while the control group received normal services. Two research tools were used: (1) application of social marketing theory and health belief model program and (2) questionnaire used to evaluate perceptions of cervical cancer. Descriptive and inferential statistics including paired sample t-test and independent t-test were used to analyze the data. After the program had been used, the mean score of perception of cervical cancer of experimental group was at a higher level (
Social marketing theory;health belief model;cervical cancer screening;Thailand
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