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The Increase of Consumer Activeness in Multi-dimensional Communication Network

입체화된 커뮤니케이션 네트워크에서의 소비자 능동성 증가에 관한 연구

  • Choi, Min-Wook (Department of Advertising & Public Relations, Namseoul University)
  • 최민욱 (남서울대학교 광고홍보학과)
  • Received : 2015.12.08
  • Accepted : 2016.03.05
  • Published : 2016.03.31

Abstract

This study aims to analyze the change in communication after the advent of internet in the viewpoint of multi-dimensional communication network, Especially this study tried to explain that the multi-dimensional communication network leads to p luralization of society. And it analyzed the increase of consumer activeness in commercial communication in multi-dimensional communication network.

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