A legal approach and interpretation of article typed advertisements of online sport media as exaggerated advertisements

온라인 기사형 광고의 허위 및 과대·과장광고로써의 법률적 접근과 해석

  • Ma, Yoon-Sung (Dept. of Sports and Leisure Studies, Yonsei University) ;
  • Hwang, Ho-Young (Dept. of Life Sports Educators, Kongju National University)
  • 마윤성 (연세대학교 스포츠레저학과) ;
  • 황호영 (공주대학교 생활체육지도학과)
  • Received : 2016.03.31
  • Accepted : 2016.05.20
  • Published : 2016.05.28


The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.


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