- Volume 17 Issue sup1
DOI QR Code
Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014
- Tran, Khanh Long (Hanoi School of Public Health) ;
- Phung, Xuan Son (Hanoi School of Public Health) ;
- Kim, Bao Giang (Hanoi Medical University) ;
- Phan, Thi Hai (Vietnam Tobacco Control Fund) ;
- Doan, Thi Thu Huyen (Vietnam Tobacco Control Fund) ;
- Luong, Ngoc Khue (Vietnam Tobacco Control Fund) ;
- Pham, Thi Quynh Nga (World Health Organization, Vietnam Office) ;
- Nguyen, Tuan Lam (World Health Organization, Vietnam Office) ;
- Hoang, Van Minh (Hanoi School of Public Health) ;
- Le, Thi Thanh Huong (Hanoi School of Public Health)
- Published : 2016.04.14
Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.
- Agaku I, Adisa A, Akinyamoju A, et al (2013). A cross-country comparison of the prevalence of exposure to tobacco advertisements among adolescents aged 13-15 years in 20 low and middle income countries. Tobacco Induced Diseases, 11.
- Agaku I, Ayo-Yusuf O (2014). The effect of exposure to protobacco advertising on experimentation with emerging tobacco products among U.S. adolescents. Health Educ Behav, 41, 275-80. https://doi.org/10.1177/1090198113511817
- Arora M, Gupta VK, Nazar GP, et al (2012). Impact of tobacco advertisements on tobacco use among urban adolescents in India: results from a longitudinal study. Tob Control, 21, 318-24. https://doi.org/10.1136/tc.2010.040733
- Babar AA, Stigler MH, Perry CL, et al (2010). Tobacco-use psychosocial risk profiles of girls and boys in urban India: implications for gender-specific tobacco intervention development. Nicotine Tob Res, 12, 29-36. https://doi.org/10.1093/ntr/ntp169
- Giang KB, Minh HV, Hai PT and et al (2016). Methodology of global youth tobacco use survey (GYTS) in Viet Nam, 2014. Asian Pac J Cancer Prev, 17 Tobacco Prevention and Control in Viet Nam Suppl, 11-15.
- Gibbon XF, Pomery, AE, Gerrard M (2008). Cognitive social influence - moderation, mediation, modification, and the media In MJ Prinstein & KA Dodge (Eds.). Understanding Peer Influence in Children and Adolescents. New York: The Guilford Press, 45-71.
- Gina Tome MG, Camacho I, Simoes C, Alves Diniz J (2012). The effect of peer group influence and the role of parents on adolescent behaviors Pakistan. J Psychol, 43, 35-6.
- Go MH, Green HD Jr, Kennedy DP, Pollard M, Tucker JS (2010). Peer influence and selection effects on adolescent smoking. Drug Alcohol Dependence, 109, 239-42. https://doi.org/10.1016/j.drugalcdep.2009.12.017
- Li L, Yong HH, Borland R, et al (2009). Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA. Tob Control, 18, 222-7. https://doi.org/10.1136/tc.2008.027037
- Lovato C WA, Stead LF, (2011). Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database Syst Rev, 10.
- Ministry of Health (2007). Report of global youth tobacco use survey.
- Ministry of Health (2010). Report of global adult tobacco use survey.
- Patel D, Kassim S, Croucher R (2012). Tobacco promotion and availability in school neighborhoods in India: a crosssectional study of their impact on adolescent tobacco use. Asian Pac J Cancer Prev, 13, 4173-6. https://doi.org/10.7314/APJCP.2012.13.8.4173
- Piko FBH (2010). Parent, school, and peer-related correlates of adolescents' life satisfaction. Children Youth Services Rev, 32, 1479-82. https://doi.org/10.1016/j.childyouth.2010.07.007
- Sargent J, Hanewinkel R (2009). Comparing the effects of entertainment media and tobacco marketing on youth smoking in Germany. Addict, 104, 815-23. https://doi.org/10.1111/j.1360-0443.2009.02542.x
- Shah PB, Pednekar MS, Gupta PC, et al (2008). The relationship between tobacco advertisements and smoking status of youth in India. Asian Pac J Cancer Prev, 9, 637-42.
- Sinha DN, Palipudi KM, Oswal K, et al (2014). Influence of tobacco industry advertisements and promotions on tobacco use in India: findings from the Global Adult Tobacco Survey 2009-2010. Indian J Cancer, 51, 13-8. https://doi.org/10.4103/0019-509X.152000
- VN National Assembly (2012a). Law on Advertisement.
- VN National Assembly (2012b). Law on Tobacco Control.
- World Health Organazation (2013). Tobacco advertising, promotion and sponsorship in China. China WHO representative.
- World Lung Foundation (2015). Tobacco use among youth. The Tobacco Atlas.
- Xiao L, Yang J, Zhao L, et al (2015). Exposure to tobacco advertisement and promotion programs among Chinese middle school students: a cross-sectional survey. Zhonghua Liu Xing Bing Xue Za Zhi, 36, 309-13.
- Yang Y, Li L, Yong HH, et al (2010). Regional differences in awareness of tobacco advertising and promotion in China: findings from the ITC China Survey. Tob Control, 19, 117-24. https://doi.org/10.1136/tc.2009.029868
- Exposure to Tobacco Advertising, Promotion Among the Adult Population in Vietnam and Its Implications for Public Health pp.1941-2479, 2017, https://doi.org/10.1177/1010539517735630