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The Effect of SME's Organizational Capabilities on Proactive CSR and Business Performance

중소제조기업 조직역량이 선도적 사회적 책임활동 및 성과에 미치는 영향

  • Bae, Jeong-Ho (Dept. of Convergence Industry, Seoul Venture University) ;
  • Park, Hyeon-Suk (Dept. of Convergence Industry, Seoul Venture University)
  • 배정호 (서울벤처대학원대학교 융합산업학과) ;
  • 박현숙 (서울벤처대학원대학교 융합산업학과)
  • Received : 2016.01.25
  • Accepted : 2016.03.20
  • Published : 2016.03.28

Abstract

With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

Keywords

CSR;SME;Proactive;Organizational Capability;RBV(resource based view)

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