A Study on Business Model of Fintech - Focus on the Business model canvas -

핀테크의 비즈니스 모델에 관한 연구 - 비즈니스 모델 캔버스를 중심으로-

  • 류정민 ((주)제이엠파트너즈) ;
  • 서용모 (충남대학교 경영학부) ;
  • 조한진 (극동대학교 스마트모바일학과)
  • Received : 2016.01.23
  • Accepted : 2016.03.20
  • Published : 2016.03.28


The purpose of this study is to deduce a successful business model of fintech and suggest the business model component in fintech on domestics. Business model has suggested on a strategic levels but it is to a value of corporation. From literature research, we find a conceptual character and its component of business model. The results show that we understand the business model of fintech. We suggest business model of component for a successful entry of market. These results suggest business model canvas by Alexander Osterwalder. This business model consist of 9 blocks - customer segmentation, value proposition, customer relationship, key resource, key activity, key partnership, revenue stream, and cost structure. These components need an analytic approach for a successful entry and settlement of market. Also, we analyze and suggest a fintech business model and directivity of its components.


Business Model;Business Model Canvas;Traditional Fintech;Emergent Fintech;kakaopay


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