- Volume 14 Issue 3
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The Effect of Benefits of Mobile Application Use-Diffusion and Purchase Intention in Service Management
서비스경영에 있어 모바일 애플리케이션의 편익이 사용-확산과 이용의도에 미치는 영향에 관한 연구
- Yim, Ki-Heung (Dept. of Silver Care, Kwangju Women's University) ;
- Kwon, Jin-Hee (Dept. of Management, Chung-Ang University) ;
- Quan, Zhi-xuan (Dept. Alternative Medical, Kwangju Women's University)
- Received : 2015.11.25
- Accepted : 2016.03.20
- Published : 2016.03.28
One of the biggest recent issues in the communication market is the explosive distribution of smartphones. One of the reasons why a smartphone could have seen this rapid distribution in terms of the service management is because it enables the access to the Internet without getting restricted by place and time through customization by a user, unlike a feature phone which only has the existing functions mounted on that were already chosen by a suppler. The other reason is because of its applications. This study aimed to make an empirical investigation of the impact of each of the different convenience types of mobile applications on the usage and the use diversity, consider the process of use diffusion, and find out whether there is a difference in the effect of each convenience type on the use-diffusion. According to the findings of this study, it was firstly shown that the effect of each convenience type on the use-diffusion is different, and secondly, it appeared that the more various functions of the mobile applications are used, the more usage increases.
mobile applications;convenience type;the usage;use diversity
Supported by : 광주여자대학교
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