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A Gender and The Beauty Showed in Politician's Facial Appearance as an Element of Winning in the Election Process

정치인의 외모에 나타난 선거승리의 요인으로써 아름다움(美)과 성(性)

  • 박선영 (국제대학교 뷰티디자인계열)
  • Received : 2015.10.07
  • Accepted : 2016.02.20
  • Published : 2016.02.28

Abstract

There will be coming soon a sequence of the so-called election season in Korea. That is the 20th session of general elections and the 19th presidential election which are taking place one after another. When we talk about presidential candidate, we may realize that the choice were relied upon candidate's facial appearance and speech, voice, dress, and so on. One poll showed that capacity and policy were ranked high and figure and image were ranked next by asking "what is the most important factor when you vote for the president?" This study looked into the candidate's face of a newly elected public office through the election voting. I studied how the factors of sex and beauty may affect on the election results. I analyse survey of candidate's photo on the election leaflets. Analyzed result said that candidate's competency and trust have strong relations in the voting choice rather than beauty even if it is statistically significant. I also find that both beauty and competency are positively interrelated.

Keywords

beauty;gender;elections;political candidates;beauty premium;convergence of politics and art

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