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A Study on the factors on use diversity or usage of mobile video services

모바일 동영상 서비스 사용다양성과 사용정도에 영향을 미치는 요인 연구

  • Kim, Min-Jeong (Dept. of Consumer Economics, Sookmyung Women's University)
  • 김민정 (숙명여자대학교 소비자경제학과)
  • Received : 2015.12.28
  • Accepted : 2016.02.20
  • Published : 2016.02.28

Abstract

This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.

Keywords

use diversity/usage;IPTV;DMB;TV contents;attribute level satisfaction

Acknowledgement

Supported by : 교육부, 한국연구재단

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