Cultural Tourism Product Development Research of Muju Taekwondo Institute

무주 태권도원 문화관광상품 개발 연구

  • 장혜영 (우석대학교 산업디자인학과) ;
  • 박현진 (우석대학교 기업부설연구소) ;
  • 최승희 (우석대학교 건축인테리어디자인학과)
  • Received : 2015.12.21
  • Accepted : 2016.02.20
  • Published : 2016.02.28


Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.


Supported by : Korea Small and Medium Business Administration


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  1. Overseas Koreans' Return Visit and Transnational Identity Negotiation: A Case Study of the Korean National Sports Festival vol.14, pp.10, 2016,