DOI QR코드

DOI QR Code

미디어그룹의 경영전략 : 사업영역, 플랫폼 전략, 콘텐츠유통 전략, 비즈니스 전략

Media Groups' Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies

  • 김덕모 (호남대학교 신문방송학과)
  • Kim, Dug Mo (Dept. of Journalism & Broadcasting, Honam University)
  • 투고 : 2016.01.14
  • 심사 : 2016.02.20
  • 발행 : 2016.02.28

초록

본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.

과제정보

연구 과제 주관 기관 : Honam University, Foundation for Broadcast Culture

참고문헌

  1. Lee Mun Haeng, the content business characteristics of domestic terrestrial broadcasters, "Journal of the Korea Contents Association" Vol.10 No.10, pp140 - 151, 2010. https://doi.org/10.5392/JKCA.10.10.140
  2. Hong Jong Bae, Kim Yun Taek. Multi-platform content distribution strategy of public broadcasters in the environment: Focusing on KBS, "media economy management", pp. 51 - 55, 2011.
  3. Lee Mun Haeng, the content business characteristics of domestic terrestrial broadcasters, "Journal of the Korea Contents Association" Vol.10 No.10, pp140 - 151, 2010. https://doi.org/10.5392/JKCA.10.10.140
  4. Korean Broadcasting Association, Age of Media Convergence future broadcasting terrestrial broadcasting policy, 2012.
  5. Park Sang Ho, Media Environmental Change and Terrestrial platform strategy: focusing on the number of new environmental improvement and MMS strategies of the digital transition. Korea Press Association Spring Conference, 2009.
  6. Choi Se Gyeong, N-screen TV business outlook and response strategies in an era: focusing on content distribution and consumption paradigm shift of the cone, "Studies of Broadcasting Culture" Vol. 22, No. 2, pp7 - 36, 2010.
  7. Korean Association for Broadcasting @ Telecommunication Studies(eds), Broadcasting & Communication Policy for Eara of Smart Media, Jeon Beom Su, Analyzing for Global Media Groups' Content Strategies, Communication Books Inc. pp. 30-31, 2011.
  8. Jeong Jun Hui, Terms of competitiveness and future terrestrial broadcasting platform policies, "Broadcasting and Culture", pp. 6-10, 2013.10.
  9. Lee Jun Woong, The future of terrestrial broadcasting as a digital platform operators, Korean Broadcasters Association, Broadcasting Culture, vol. 386, pp.32-34, 2013.
  10. Son Yeon Seok, As a platform for innovation should join the global media industry development "Broadcasting and culture", pp.11- 14, 2013.
  11. Chae Seong Hye, Internet business expansion of Japanese broadcasters, Newspaper & Broadcasting, No. 478, PP. 132-135. 2010.
  12. Chung Yun Kyung, Jeon Gyeong Ran. Combining and transformation of program formats. Analysis focusing on international entertainment formats, "Korean Journal of Broadcasting and Telecommunication Studies" Vol. 24, No 1, pp. 151-179, 2010.
  13. Korean Association for Broadcasting Telecommunication Studies(eds), Broadcasting & Communication Policy for Eara of Smart Media, Jeon Beom Su, Analyzing for Global Media Groups' Content Strategies, Communication Books Inc. pp. 32-35, 2011.
  14. Lee Mun Haeng, Research on management's entertainment business diversification, "Journal of the Korean Contents Association ", 2009
  15. Hwang Jun Ho, Bak Min Seong, Japanese terrestrial broadcasters business diversification strategy, "focus", Telecommunications Policy Research Institute, Vol. 22, No. 481, 2008.
  16. Choi Se Gyeong, N-screen TV business outlook and response strategies in an era: focusing on content distribution and consumption paradigm shift of the cone, "Studies of Broadcasting Culture" Vol. 22, No. 2, pp. 30-31, 2010.
  17. Kwon Ho Yeong et al. . "Terrestrial broadcasters Management Strategy of the World", Communication Books. 2006.
  18. Han Eun Young. Global media business strategy and suggests that the News Corporation, "Trend Focus" Vol. 24 No. 539, pp31 - 83, 2012.
  19. Seong-Hoon Lee, Dong-Woo Lee, "A Case Study in Japanese and Prospect of Cloud Computing Service in Convergence Age", Journal of the Korea Convergence Society, Vol. 6, No. 1, pp. 17-22, 2015. https://doi.org/10.15207/JKCS.2015.6.1.017