An analysis of consumption behavior and consumption problem according to the digital convergence

디지털 융복합에 따른 소비행동과 소비문제

  • Kim, Yeon-Jeong (Division of Management of Digital Technology, Hoseo University)
  • 김연정 (호서대학교 경영학부 디지털기술경영전공)
  • Received : 2015.12.23
  • Accepted : 2016.02.20
  • Published : 2016.02.28


The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.


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