The Effect of Psychological Characteristics of Elderly Consumer on Health Functional Food Purchase Intention

노인소비자의 심리적 특성이 건강기능식품 구매의도에 미치는 영향

  • Kim, Eun-Joo (Dept. of Consumer Studies, Ewha Womans University)
  • 김은주 (이화여자대학교 소비자학)
  • Received : 2015.12.09
  • Accepted : 2016.02.20
  • Published : 2016.02.28


Elderly consumers of these days have economic power because of economic growth and live longer because of medical science development. Therefore, they have become very important customers to companies. However, if companies want to understand elderly consumers and induce them to spend money, empirical studies should have done first of all. So, this study examines the relationship between psychological characteristics of elderly consumers and purchase intention of health functional food. The results are: First, three psychological characteristics of elderly consumer are statistically significant to purchase intention of health functional food. 'Innovation-Achievement' and 'Elderly-Awareness' are positively significant to purchase intention of health functional food. Second, 'Trend-Convenience' and 'Elderly-Awareness' are more statistically significant to purchase intention of health functional food. Third, 'Trend-Convenience' is negatively significant to purchase intention of health functional food.


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