Selection attributes importance and satisfaction for research on the development of the Baekdudaegan

백두대간권 개발을 위한 여행지 선택속성 중요도와 만족도에 관한 연구

  • Kim, Tae-Dong (Dept. of Tourism and Environment, Research Institute for Gangwon) ;
  • Koo, Jee-Hyun (Dept. of Business Administration, Hankuk University of Foreign Studies) ;
  • Lee, Seok-Jun (Dept. of Management Information Systems, Sangji University) ;
  • Choi, A-Reum (Dept. of Liberal arts and Teaching, Halla University)
  • 김태동 (강원발전연구원 관광환경연구실) ;
  • 구지현 (한국외국어대학교 경영학과) ;
  • 이석준 (상지대학교 경영정보학과) ;
  • 최아름 (한라대학교 교양교직과정부)
  • Received : 2015.12.09
  • Accepted : 2016.02.20
  • Published : 2016.02.28


Domestic and foreign tourists to visit the Baekdudaegan are increasing every year. The purpose of this study is to promote regional development in the Baekdudaegan and to improve the satisfaction of the people who visit the Baekdudaegan area recognized in underdeveloped area. It surveyed the age of 19 years old. Analysis of the factors of selection attributes importance and satisfaction, and the group was separated through cluster analysis. It analyzed a significant difference in the degree of revisit intention and intention of recommendation by cluster groups. They were divided into four groups, according to the selection attributes importance and satisfaction. Groups showed significant differences in the degree of revisit intention and intention of recommendation. The environment elements importance and satisfaction have affected revisit intention and intention of recommendation. It has found out that environment elements have an important factor in selecting the destination and these selection attributes satisfactions have a positive influence on future behavior intention.


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