A study of Convergence Relationship between Post-Modern aspects and storytelling from Imaging Content Production

영상 콘텐츠를 통한 포스트모던과 스토리텔링의 융합관계성에 관한 연구

  • Jeong, Eui Tae (Dept. of Digital Video, Kyungwoon University) ;
  • Jung, Kyoung He (Dept. of Cosmetic and Beauty Design, Kyungbuk Science University) ;
  • Song, Ho Jin (Dept. of Digital Video, Kyungwoon University)
  • 정의태 (경운대학교 IT에너지대학 멀티미디어학부 디지털영상전공) ;
  • 정경희 (경북과학대학교 화장품뷰티계열) ;
  • 송호진 (경운대학교 IT에너지대학 멀티미디어학부 디지털영상전공)
  • Received : 2016.10.24
  • Accepted : 2016.12.20
  • Published : 2016.12.31


The age of digital content mainstream consumers in the era of smart technology is expanding compared to the past. Consumers are taking a leading role in the production and distribution of contents in various forms. At the center of this is a post-modern social structure and space that break down the boundaries among Personal Digital Device, contents, production and consumption as a medium. Content rejects the existence of the same thing in the world. The tendency of the main consumer segment and the provision of post modern storytelling that penetrates it creates a huge industry group with various forms of contents. In order to carry out this study, with analyzing examples of movies, games, and advertisements, we found the fact that the center of content creation for individuals made their unique style, excluding generality. As a result of this research, the relationship between the user-driven digital contents and post modern storytelling have been revised the awareness about the possibility of various convergence in the field of contents production.


  1. Lee, Jeong Hye and others, "12 lines of Design History, Design House 2004
  2. Rolf Jansen, "Dream Society", McGraw-Hil books, 2001
  3. Kyung-sook Kim, "Advertising Contents based on Semiotic Methodology", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 87-93, 2015.
  4. Kim Cheong Won, Postmodern - Is it fashionable, The spirit of the times, KBS
  5. Kim Yong Hee, Symbol is strong, Bronze Mirror, 1999
  6. Seymour Chatman, Story and Discourse, Cornell University Press, 1978
  7. Lotte H Eisner, Die damonische Leinwand, Frankfurt/M 1975
  8. Lee, Kang-Hyun, A study of characters for digital media storytelling, Journal of Digital Convergence, Vol. 10 pp 514, 2012
  9. Seo, Won-Tae, A study on structural aspect of storytelling in contemporary Cinema, The Society of Digital Policy & Management, Dec. 2014
  10. Kim, Eun-Jung, A study on the development of a story database based on English Literature: Focus on Motif Extracting, Journal of Digital Convergence, 13(9): 463-472 Sep, 2015
  11. Kim, Seok-Joon, A Study on Korean Advertising Image, Wonkwang University, 2007
  12. Cho, Hye-Ryun, Aesthetics in the Age of Cyberspace-New Beauty Dominates the World, Salim, 2006
  13. Design Culture Laboratory, Design and Technology, Ahn Graphics, 2001
  14. Planos de Merdieu / Jung Jae Gon, Arts and Technology, Yeol Hwa Dangl, 2005
  15. Kang, Myeong-Gu, Advertise Research, KOBACO, Spring, 1992
  16. Lee, Chi-Hyung 'The Growth of Mobile Advertising and the Future of the Advertising Industry', Journal of Digital Convergence, Vol. 14, pp.208, 2016