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A Service Marketing Success Using Internet of Things: The Case of Cleveland Museum of Arts in the United States

사물인터넷을 이용한 서비스 마케팅의 성공: 미국 클리블랜드 미술관의 사례

  • 주미경 (삼육대학교 미술콘텐츠학과) ;
  • 김명희 (삼육대학교 교양대학)
  • Received : 2016.08.24
  • Accepted : 2016.11.20
  • Published : 2016.11.28

Abstract

This paper tries to find the implications applied to art institutions of Korea by analyzing what the content and consequences of services of the Cleveland Museum of Art provided after the Internet of Things adoption in the theoretical perspectives strengthening service marketing through the Internet of Things increases visits and participation in the museum. For analysis, journal articles, statistics, and government press releases, news articles, web pages, web page articles are collected. The results are first, the application of digital and social media is positive in visit to the museum and monetization. Second, the introduction of the Internet of Things will enhance the museum's 'Education', 'Accessibility', 'Communications' services, as well as significantly increase on and offline participation by activating experience. Third, technical support from related companies with the support of local government funds is essential to build the system. Consequently, in order to enable the participation of the spectators in the galleries it is proposed aggressive adoption of such digital technology in domestic barren market of Internet of Things.

Keywords

Internet of Things;Art Museum;Digital Media;Social Media;Gallery One

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