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The Visual communication by Augmented Reality

증강현실이 재현하는 영상커뮤니케이션 연구

  • Nah, So-Mi (Dept. of Computer Graphic Design, Catholic Kwandong University) ;
  • Lee, Young-Ju (Dept. of Multimedia, Chungwoon University)
  • 나소미 (가톨릭관동대학교 방송문화예술대학 CG디자인학과) ;
  • 이영주 (청운대학교 멀티미디어학과)
  • Received : 2016.09.29
  • Accepted : 2016.11.20
  • Published : 2016.11.28

Abstract

As the characteristics, attributes, and accepted way of media have been changing with newly emerging media, human recognition and the communication structure have also been changing. Media are not isolated from the others and emerge in the cultural context; With the drive to juxtapose the old and the new to be in diversified forms, the old media are utilized and improved. In this rapidly changing circumstance by the media, we attempt to theoretically explore the concept and characteristics of visual communication and the media related to augmented reality. Augmented reality does not create something out of nothing but renew the expression; Thus, it reforms the structure of communication. Therefore, there is a significance to look into theories of W.Benjamin, M.McLuhan, Norbert Bolz, and Jean Baudrillard who linked the past to the present in accordance with the new era of communication for us to find out the meaning of augmented reality in the current cultural context.

Keywords

Augmented Reality;W.Benjamin;M. McLuhan;Norbert Bolz;Jean Baudrillard;Media Theory

Acknowledgement

Supported by : 청운대학교

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