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Comparison the Difference of User Experience for Mobile Facebook and Instagram Using Nonparametric Statistics Methods -Focused on Emotional Interface Model-

비모수적 통계방법을 이용한 모바일 페이스북과 인스타그램의 사용자 경험 차이 비교 -감성인터페이스 모형을 중심으로-

  • Ahn, Ji-Hyun (Design Big Data Lab, Design Innovation Center, Hong-Ik Universtiy) ;
  • Kim, Seung-In (Digital Media Design, International Design School for Advanced Studies, Hongik University)
  • 안지현 (홍익대학교 디자인혁신센터 디자인빅데이터랩) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2016.09.19
  • Accepted : 2016.11.20
  • Published : 2016.11.28

Abstract

This study is about comparing the mobile user experience of Facebook and Instagram which are most often used among the recent SNSs by the people in their 30s and under. This study analyzed the user experience level after dividing the user experience factors through the Creating Pleasurable Interfaces model, and suggested the mean analysis as well as the result of Wilcoxon rank test which is a nonparametric statistics method. As a result of study, the Display information visually factor in functional factor and the configuration of the main page in convenient factor were a statistically significant difference in the mobile user experience of Facebook and Instagram. It is expected that this study may help seeking the user experience factors to be promoted preferentially in a competitive situation through the statistical comparative evaluation of the experience of two SNS users.

Keywords

SNS;User Experience;Creating Pleasurable Interface Model;Nonparametric Statistics Analysis;Wilcoxon signed rank test

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