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Factors Affecting User Satisfaction of Mobile Social Network Games: Focusing on the Quality and Self-determination

모바일 소셜 네트워크 게임 이용만족에 영향을 미치는 요인: 품질과 자기결정성 요인을 중심으로

  • Youm, Dong-sup (Dept. of Advertising & Public Relations & Journalism, The Mokwon University) ;
  • Park, Kyoung-Ha (Dept. of Visual Design, The Yeonsung University)
  • 염동섭 (목원대학교 광고홍보언론학과) ;
  • 박경하 (연성대학교 시각디자인학과)
  • Received : 2016.09.01
  • Accepted : 2016.11.20
  • Published : 2016.11.28

Abstract

This study was conducted to evaluate and identify what factors influence the satisfaction of the users for the fast-growing social network game based on the mobile. To this end, we looked around the variable product characteristic factor, quality and the consumer characteristic factor, user self-determination. Also we surveyed 211 male and female college students. The first finding was that all the sub-factors of the quality factor had positive effects on the satisfaction of the mobile social network games. The second finding was that all the sub-factors of the self-determination factor had positive effects on the satisfaction of the mobile social network games. The third finding was that only the sub-factors of quality had positive relative effects on the satisfaction of the mobile social network games, in the order of playfulness, usability, functionality from the most to the least. The findings of this study are expected to offer meaningful and practical suggestions for the development of high quality game contents for the user convenience, as well as the academic significance, the expansion of game-related area of research through the break from the traditional research trends, technology and engineering point of view and from the PC-based online game.

Keywords

Mobile;Social Network Game(SNG);Quality;Self-determination;User Satisfaction

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