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Research Consisting of Comparison of Character Contents through Collaboration

콜라보레이션을 통한 캐릭터 콘텐츠 비교 연구

  • Im, Ri-Na (Dept. of Digital Media Design, International Design School for Advanced Studies, Honglk University) ;
  • Kim, Seung-in (Digital Media Design, International Design School for Advanced Studies, Honglk University)
  • 임리나 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2016.06.23
  • Accepted : 2016.10.20
  • Published : 2016.10.28

Abstract

Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

Keywords

Collaboration;Character;Brand;Content;Kakao;Line

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