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Business Model of New Media Platform in K-Content Use

한국 방송 콘텐츠의 뉴미디어 플랫폼 비즈니스 모델

  • Kim, Young-Hwan (Dept. of New media, Seoul Media Institute of Technology) ;
  • Jung, Hoe-Kyung (Dept. of New media, Seoul Media Institute of Technology)
  • 김영환 (서울미디어대학원대학교, 뉴미디어학부) ;
  • 정회경 (서울미디어대학원대학교, 뉴미디어학부)
  • Received : 2016.09.01
  • Accepted : 2016.10.20
  • Published : 2016.10.28

Abstract

This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.

Keywords

K-content;New Media Platform;OTT;ViKi.com;Drama Fever;Business Model

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