Website Homepage Design and Service Design of Analysis

유에스에이투데이닷컴의 웹사이트 홈페이지디자인과 서비스디자인 분석

  • Han, Qing-Bo (Graduate School of Kunsan National University) ;
  • Kim, Eun-Ju (Dept. of Industrial Design, Chonbuk National University) ;
  • Lee, Ji-Hyun (Dept. of Industrial Design, Kunsan National University)
  • 한칭보 (군산대학교 대학원) ;
  • 김은주 (전북대학교 산업디자인학과) ;
  • 이지현 (군산대학교 산업디자인학과)
  • Received : 2016.08.24
  • Accepted : 2016.10.20
  • Published : 2016.10.28


The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.


USA TODAY;Online Newspaper;;Homepage Design;Service Design


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