DOI QR코드

DOI QR Code

Website Homepage Design and Service Design of USATODAY.com Analysis

유에스에이투데이닷컴의 웹사이트 홈페이지디자인과 서비스디자인 분석

  • Han, Qing-Bo (Graduate School of Kunsan National University) ;
  • Kim, Eun-Ju (Dept. of Industrial Design, Chonbuk National University) ;
  • Lee, Ji-Hyun (Dept. of Industrial Design, Kunsan National University)
  • 한칭보 (군산대학교 대학원) ;
  • 김은주 (전북대학교 산업디자인학과) ;
  • 이지현 (군산대학교 산업디자인학과)
  • Received : 2016.08.24
  • Accepted : 2016.10.20
  • Published : 2016.10.28

Abstract

The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.

Keywords

USA TODAY;Online Newspaper;USATODAY.com;Homepage Design;Service Design

References

  1. Wi-Geun Kim, "The influence of portal site news services on online journalism in korea." Korean Journal of Communication & Information, pp. 5-27, 2014.05.
  2. Mira Milosevic, Jim Chishlom, Larry Kilman, Teemu Heniksson, World press trends 2014, WAN-IFRA, 2014. http://www.arpp.ru/images/123/51253_WANIFRA_WPT_2014.pdf
  3. 4 International Media & Newspapers, "2016 newspaper web rankings." February 07, 2016. http://www.4imn.com/top200
  4. Michael Barthel. "Newspapers: fact sheet." Pew Research Center, April 29, 2015.http://www.journalism.org/2015/04/29/newspapers-fact-sheet/
  5. Myeong-guk Choi, Ki-Han Chung, "The study on the structural relationship for improving convergency mobile public service." Journal of the Korea Convergence Society Vol.6, No.5, pp.275-285, 2015.10. https://doi.org/10.15207/JKCS.2015.6.5.275
  6. Carina Ihlström, Jonas Lundberg, "A genre perspective on online newspaper front page design." Journal of Web Engineering Vol.3, No.1, pp.50-74, 2004.
  7. TaeJin Yoon, "Present and future of internet newspapers." The Korean Press, 1997.
  8. Palo Alto Online, "Palo alto online helps celebrate 10 years of online publishing." January 16, 2004. http://www.paloaltoonline.com/news_features/online10/index.shtmll
  9. YongJae Lee, SeungIn Kim, "The developing korean public service design business model implemented with service design process." Journal of Digital Design, Vol. 11, No. 1, pp.549-559, 2011.01. https://doi.org/10.17280/jdd.2011.11.1.052
  10. Jinhee Park, "A study on the improvement of user centered public service design." Journal of Digital Convergence, Vol. 14, No. 3, pp.381-289, 2016.03.
  11. USA TODAY A Gannett Company, "Brand guidelines condensed version." February 13, 2014. http://www.gannett-cdn.com/partner/marketing/pdfs/USAT_Online_Brand_GL.pdf
  12. YoungMoo Yeo, The first national newspaper in the united states: USA Today." Kwanhun Club 40, pp.33-47, 1984.12.
  13. USATODAY "2016 Advertising rate card." May 17, 2016. http://marketing.usatoday.com/wp-content/uploads/2015/07/2016-Rate-Card-Final-08-23.pdf
  14. USATODAY.com, http://www.usatoday.com
  15. Fantasy Interactive, "The journey behind USA TODAY's site redesign." October 07, 2015. https://vimeo.com/62878476
  16. Seong-Hoon Lee1, Dong-Woo Lee, "Actual cases for smart fusion industry based on internet of thing." Journal of the Korea Convergence Society, Vol. 7, No. 2, pp.1-6, 2016.04.
  17. JaeHee Park, Jong Woo Jun, "Understanding of internet newspaper advertising and new business models." The Korean Journal of Advertising and Public Relations, Vol. 14, No. 2, pp.139-166, 2012.04.
  18. Jung Im Ahn, Youn Kyung Seo, "An analysis of sub-factors of digital media literacy divide." Journal of Digital Convergence, Vol. 12, No. 2, pp.69-78, 2014.02.