Study on the Cost Savings and Maximize Marketing Effect to Efficiency of Enterprise Messaging Service

마케팅 효과 극대화 및 비용절감 효과성에 대한 기업용 메시징서비스 효율화 연구

  • 장문익 (중앙대학교 글로벌경영학과) ;
  • 정재훈 (중앙대학교 경영학과) ;
  • 최명길 (중앙대학교 경영학과)
  • Received : 2016.09.01
  • Accepted : 2016.10.20
  • Published : 2016.10.28


In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.


Messaging Service;Cost Savings Effect;Personalization Model;Maximize Marketing Effect;Integrate Messaging Management


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