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페이스북 소셜 데이터를 이용한 동적 영향 요인 및 영향력 측정 방법에 관한 프레임워크

Framework for Measuring Dynamic Influence Index & Influence Factors using Social Data on Facebook

  • 고승현 (한성대학교 지식서비스&컨설팅학과) ;
  • 유연우 (한성대학교 지식서비스 & 컨설팅학과)
  • Koh, Seoung-hyun (Dept. of Knowledge Service of Hansung University) ;
  • You, Yen-yoo (Department of Knowledge Service & Consulting of Hansung University)
  • 투고 : 2016.08.01
  • 심사 : 2016.10.20
  • 발행 : 2016.10.28

초록

스마트기기 대중화에 따른 소셜 네트워크 서비스의 폭발적인 증가로 온라인상의 관계와 활동이 오프라인상의 실생활까지 영향을 미침에 따라 온라인상의 소셜 네트워크 활동에 대한 관심과 중요성이 지속적으로 증가하고 있다. 본 연구에서는 SNS 활동에 영향을 미치는 요소를 대상(object, 사용자(User), 영향력 방향(Influence direction), 영향력 강도(Influence distance) 4가지 요소로 정의하고 SNS 사용자 상호간 영향을 유기적 관점에서 측정하는 방법을 제안하였다. 기존 영향력 측정 요소를 반응횟수, 친구의 수, 접촉횟수 등 정형 데이터와 원인시간과 반응시간의 차이, 호감도, 반응의 유형 등 비정형 데이터까지 확대하여 영향력 방향(Influence Directio)과 영향력 강도(Influence Strength or Distance)의 측정 기법을 정교화 하였다. 또한, 영향력 측정을 위한 data를 수집하고 분석하는 시스템과 facebook으로 수집한 sample data를 이용한 영향력 측정 기법 프로세스를 실험하고 구현 가능성을 설명하였다.

키워드

소셜 네트워크 서비스;사회 연결망 분석;소셜 네트워크 영향력;사회적 상호작용;사회적 정보 처리 모델

과제정보

연구 과제 주관 기관 : Hansung University

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