Study on the Influence of Child Birth Promotion Policy Due to postpartum care and Maternity Leave to Economical Activities in the Era of Convergence

융복합시대 산후조리와 육아휴직으로 인한 출산장려정책이 경제활동에 미치는 영향에 관한 연구

  • Jang, Myung-Sook (Department of Information Management, Graduate School of Venture, Hoseo University) ;
  • Yang, Hae-Sool (Department of Information Management, Graduate School of Venture, Hoseo University)
  • 장명숙 (호서대학교 벤처대학원 정보경영학과) ;
  • 양해술 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2015.08.14
  • Accepted : 2015.10.20
  • Published : 2015.10.28


This research aims to look into correlation between Korea's childbirth promotion policy caused from women's maternity leave and economic activity. For the purpose, 300 surveys were distributed to mothers using postnatal care centers located in Seoul. Listed postnatal care centers such as Babe Glory, Shinsegae, Happy, Miznomall and out of 260, 222 surveys were selected for the research. Several advanced studies regarding child birth promotion policy backed up by current government and related domestic and overseas documents were used as reference. Decisive factors including social insurance, tax, cost for child birth and rearing service, social culture were derived as trait elements for child birth promotion. Mentioned factors along with economic activity by childbearing women were used when setting up the research model and hypothesis. Relation with material leave was employed as parameter for this study of which purpose lies in empirical analysis and investigation.


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