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A Study on the effects of Information Quality on Customer Satisfaction to use in Chinese Social Commerce

중국 소셜커머스 정보품질에 대한 이용자 만족에 관한 연구

  • Lee, Ji-Na (China Research Institute, Sungkyunkwan University)
  • 이지나 (현대중국연구소, 성균관대학교)
  • Received : 2015.07.24
  • Accepted : 2015.09.20
  • Published : 2015.09.28

Abstract

Consumer satisfaction is decided by how to provide some information for consumer. Therefore the information qualities such as product and service are very important to retain consumers who have continuously purchasing state of mind. This research confirm the effectiveness of consumer satisfaction in means of information quality that social commerce provides. According to the result of analysis, all aspects of information quality(product information quality, service information quality and social information quality) except price information quality were found to be significantly related to the customer satisfaction. In conclusion, to understand China consumers who purchase through social commerce, this research study the method of how to improve the satisfaction of social commerce in means of information quality.

Keywords

Chinese social commerce;Information quality;Social information quality;customer satisfaction;Chinese consumer

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