The Exploratory Study for the Effect of Good and Bad Luck on Risky Decision: Perspective of Probabilistic Framing Effect

행운과 불운이 모험적 의사결정에 미치는 효과에 대한 탐색적 연구: 확률적 틀 효과의 관점에서

  • Lee, Byung-Kwan (Department of Industrial Psychology, Kwangwoon University) ;
  • Lee, Guk-Hee (Department of Industrial Psychology, Kwangwoon University)
  • 이병관 (광운대학교 산업심리학과) ;
  • 이국희 (광운대학교 산업심리학과)
  • Received : 2015.05.18
  • Accepted : 2015.08.20
  • Published : 2015.09.30


Present research was carried out on the level of exploration to verify that good luck increases probabilistic framing effect but bad luck decrease the effect. And we organized an experiment that designed experience of luck (good luck vs. bad luck vs. control) ${\times}$ probabilistic frame (high vs. low) and observed whether people response based on probabilistic frame or not. As a result, we observed the two-way interaction where experience of good luck increased probabilistic framing effect, while experience of bad luck decreased the effect (Figure 1). We expect to see more studies of contextual framing effect besides probabilistic frame (e.g., positive vs. negative; loss related to context vs. loss irrelevant to context).


Supported by : 한국연구재단


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