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Characteristics of mobile casual games and their effects on flow experience and customer satisfaction, loyalty

모바일 캐주얼 게임 몰입이 만족도 및 충성도에 미치는 영향

  • 백영석 (연세대학교 정보대학원) ;
  • 이호 (소프트웨어 정책연구소) ;
  • 이동현 (소프트웨어 정책연구소)
  • Received : 2015.08.31
  • Accepted : 2015.10.21
  • Published : 2015.12.31

Abstract

Mobile causal games have unique features differentiating itself with video or online games and a good understanding of user experience is important to save time, effort and money by focusing on key features. The purpose of this study is to empirically investigate relationships among flow experience, customer satisfaction, and customer loyalty in the context of mobile casual games. Fun, skillfulness, ease of use, instant connectivity, challenge were suggested as important characteristics of mobile casual games and included in the research model to see what factors might influence flow experience of mobile casual game users.