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Effects of the External Knowledge Search and Utilization Activities of SMEs on Market Expansion

중소기업의 외부지식 탐색·활용 정도가 신규시장 확대에 미치는 영향

  • 정지영 (인프라웨어 전략기획팀) ;
  • 노태우 (서울과학종합대학원) ;
  • 한유진 (숙명여자대학교 글로벌서비스학부)
  • Received : 2015.01.29
  • Accepted : 2015.03.05
  • Published : 2015.03.01

Abstract

To increase their market shares and grow continuously, it is very important for small and medium-sized enterprises (SMEs) to expand their markets. Although various factors may influence an SME's effort to cultivate a new market, this research focused on activities related to the search and utilization of external knowledge. After conducting Tobit analysis based on the dataset of 959 Korean SMEs included in the 2010 Korean Innovation Survey, we found that external knowledge search and utilization activities positively affect the market expansion of SMEs. This result has two implications: (1) SMEs should actively search for appropriate external knowledge sources with which they can expand their markets and reduce their dependence on internal R&D activities; and (2) they should implement an efficient corporate system to effectively absorb and utilize external knowledge inside the firms. Despite these contributions, this research has its shortcoming in that it utilized a cross-sectional dataset, which can be further analyzed by incorporating the dataset from previous and future periods.