Investigating Antecedents and Consequences of Enterprise SNS

기업SNS사용의 선행요인 및 결과요인에 관한 연구

  • 윤지현 (국민대학교 비즈니스IT전문대학원) ;
  • 곽기영 (국민대학교 경영대학/비즈니스IT전문대학원)
  • Received : 2015.01.15
  • Accepted : 2015.03.16
  • Published : 2015.03.01


In the rapidly changing business environment, companies are introducing information technology to effectively manage internal resources in order to achieve a sustainable competitive advantage. We presented the Enterprise Social Network Service(SNS) as new information technology. Enterprise SNS provided employers with sociable functions like Facebook while supporting general task such as mail, authorization and notice. In this research, we focused on Enterprise SNS and suggested self-disclosure, enjoyment in helping others, perceived organizational support, generativity capacity as antecedent variables of Enterprise SNS usage. In addition, we verified the effect of the mediating role of generativity capacity between Enterprise SNS usage and job performance. For empirically verifying the proposed model, we collected sample data from 225 workers using Enterprise SNS and conducted analysis using a structural equation modeling. We expect that this study provides managers who are interested in introducing enterprise SNS with insights on how to facilitate enterprise SNS usage. Also, this study suggests useful theoretical implications to researchers who are interested in the use of enterprise SNS from the context of knowledge management.


Supported by : 한국연구재단