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A Study on Influencing Factors on User's Adoption Resistance to Personal Cloud Computing Service

개인용 클라우드 컴퓨팅 서비스 수용저항에 영향을 미치는 요인에 관한 연구

  • 조인제 (아주대학교 경영대학 e-비즈니스학과) ;
  • 김선규 (아주대학교 경영대학 e-비즈니스학과) ;
  • 양성병 (아주대학교 경영대학 e-비즈니스학과)
  • Received : 2015.01.12
  • Accepted : 2015.02.26
  • Published : 2015.03.01

Abstract

Recently, the personal cloud computing service has been being spotlighted as an individual tool of productivity enhancement. However, compared to the rosy forecast, its diffusion rate in the domestic (Korean) market is much slower than expected. In order to find the reason for the slow growth of personal cloud computing service, we attempt to identify influencing factors on user's adoption resistance, while most prior research has focused on the factors affecting its adoption. Based on both the person-technology fit model and the privacy calculus model, we propose technostress and perceived value as key antecedents of adoption resistance. In addition, we identify (1) technical (pace of change and complexity) and personal (self-efficacy) influencing factors on technostress, and (2) beneficial (perceived mobility and perceived availability) and harmful (perceived vulnerability) influencing factors on perceived value. To validate our research model, 133 individual samples were gathered from undergraduate and graduate students who had actual experience of using at least one of personal cloud computing services. The results of the structural equation modeling confirm that both technostress and perceived value have significant effects on adoption resistance, but they have different influencing mechanisms to different types of adoption resistance (indifference, postponement, and rejection). Theoretical and practical contributions are discussed in the conclusion.