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The Development of House Caddie Uniforms Design to Enhance a Golf Course Image

골프장 이미지 제고를 위한 하우스 캐디유니폼 디자인 개발

  • 박우미 (광주대학교 의상디자인학과)
  • Received : 2015.01.12
  • Accepted : 2015.06.20
  • Published : 2015.08.31

Abstract

The purpose of this study is to develop house caddie uniforms design which reflects the CI and image of 'Golfzon County Sunwoon', a representative golf course in the Honam circle, to enhance a positive image of a golf course and improve house caddies' service quality and their working efficiency. Study methods were as follows. In literature review, the domestic golf industry, golf culture, and house caddie uniforms as one of golf course CI elements were investigated. In empirical study, the formativeness of domestic golf course CI and house caddie uniforms was analyzed. Then, house caddie uniforms were developed using CI which is the symbolic element of a golf course. A concept for uniforms design development was 'Golf & Culture Communication' to symbolically represent an image of IT-based total golf culture club. It was limited to female uniforms design for spring or autumn that is high in application. A symbol and a logo which are symbolic elements of a golf course were freely worn in the form of a brooch. Symbolism and practicality were reinforced using PB(v), R(v), YR(v), and Y(vp) colors only for a golf course. Functionality was improved by using UV protection materials and aesthetics was expressed by reflecting 2014-15 F/W trends.

Keywords

house caddie;corporate identity;golf;golf course image;caddie uniforms design

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