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Analysis of Fashion Window Display at Printemps Department Store in Paris, France - Focused on the period from 2009 to 2014 -

프랑스 파리 쁘랭땅 백화점 패션윈도우 디스플레이 분석 - 2009년부터 2014년 기간을 중심으로 -

  • Heo, Seungyeun (Dept. of Fashion Design, Gwangju University) ;
  • Kim, Chil Soon (Dept. of Textile and Fashion Design, Kyeng Hee University) ;
  • Kim, Sunha (Dept. of Textile and Fashion Design, Kyeng Hee University)
  • 허승연 (광주대학교 의상디자인학과) ;
  • 김칠순 (경희대학교 텍스타일 패션디자인학과) ;
  • 김선하 (경희대학교 텍스타일 패션디자인학과)
  • Received : 2014.12.15
  • Accepted : 2015.07.28
  • Published : 2015.08.31

Abstract

This study was to consider and analyze of fashion window display design at Printemps department store in Paris, France which has tried continuously space presentations through the sensibility and differentiated strategy. The framework for analysis of this study was established by related precedent studies. Data collection was done by searching related specialty publications and website of Printemps department store, and the results of this study were drawn through qualitative analysis of experts' group. The results are as follows. Printemps department store set up presentation types of fashion window display design's themes that have been developed by the method of display presentation such as symbolic, ambience, surrealistic, realistic, and information. The most frequently used presentation development techniques applied in windows' VP of Printemps were the 'transferal of daily space', 'transferal of unexpected space', 'exaggeration of animal & plant', and 'descriptive narrative scene.' In addition, the display theme components such as the materials that can be easily accessible in everyday life, unique directing props, the memory or childhood, the image of animal or plant, and lighting etc. We found that the major colors of window display design at Printemps department store were purple, blue and black during the period from 2009 to 2014.

Keywords

department store;fashion window display;Printemps;show window;visual merchandising

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