Proposal of new advertising Convergence profitable model of mobile game

모바일게임의 신규 광고 융복합 수익모델 제안

  • Kim, Tae-Gyu (KwangWoon University, Graduate School of Information & Contents) ;
  • Heo, Tae-In (KwangWoon University, Graduate School of Information & Contents) ;
  • Jeong, Hyung-Won (KwangWoon University, Graduate School of Information & Contents)
  • 김태규 (광운대학교 정보콘텐츠대학원) ;
  • 허태인 (광운대학교 정보콘텐츠대학원) ;
  • 정형원 (광운대학교 정보콘텐츠대학원)
  • Received : 2015.04.29
  • Accepted : 2015.08.20
  • Published : 2015.08.28


Smartphone is popularized, it is a lot of development of the mobile advertising industry, is born many types of mobile advertising. Many developers in the mobile game is the advertised profitable by using the SDK of service companies that service the advertising the launch of free games. Mobile IGA banner, front advertising, we use the ad in the three forms of the front video advertising, each of advertising, have advantages and disadvantages. Although many of the games currently use a full-page ad and front video ads, these ads profitable model is use the user game play time. In order to improve the disadvantage of this method, Commonly used to analyze the three ad revenue model, looking for the element, by using the research result of the previous studies, we have proposed a new advertising Convergence profitable models.


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