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Effect of HPM Factors on Adoption Attitude of u-Health System: Moderating Effects of Gender

u-Health 시스템의 수용 태도에 대한 건강증진모형의 요인 영향: 남·녀 조절효과 중심

  • Yang, Youngbae (Dept. of Management Information Systems, Jeju National University) ;
  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • 양영배 (제주대학교 경영정보학과) ;
  • 김민철 (제주대학교 경영정보학과)
  • Received : 2015.04.28
  • Accepted : 2015.07.20
  • Published : 2015.07.28

Abstract

The aim of this study is to find the factors affecting attitude on u-health system using Pender's Health Promotion Model (HPM) and also, analyze the moderating effect of gender variable in research model. To assess the proposed research model based on HPM, this study adopted Partial Least Square (PLS) method using Smartpls 2.0 version for the evaluation of research model. Thus, this study used survey questionnaire in order to collect useful data to potential users of u-health system. As a result of analysis, the examined variables explain 29% of variance on attitude to use of the u-health system. According to the PLS analysis, self efficacy and perceived benefits showed significantly positive relationship on attitude to use of u-health system. In addition, on the moderating effect of gender variable, female had more interest on self efficacy for positive attitude on use of u-health system.

Keywords

u-Health system;HPM;Gender;Moderating effect;Attitude;Acceptance

Acknowledgement

Supported by : 한국연구재단

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