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A Study on the Influencing Usage Intention of AT Certification program using WBI in the Digital Convergence Environment

디지털 융복합 환경에서 WBI을 활용한 AT자격 프로그램 사용의도에 미치는 영향에 관한 연구

  • 이신남 (협성대학교 세무회계학과)
  • Received : 2015.05.06
  • Accepted : 2015.07.20
  • Published : 2015.07.28

Abstract

This paper aimed to identify the relationship between satisfaction and continuous usage intention of AT(Accounting Technician) certification program using WBI(Web-Based Instruction) in the digital convergence environment. We extend satisfaction and continuous usage intention, technology acceptance model theory by adding usefulness expectation, program interface, expectation confirmation. This study was examined by using the SPSS 21.0 and AMOS 21.0. The results by analysis are as follows. First, usefulness expectation and program interface showed positive effect on the expectation confirmation, usefulness expectation had more significantly effect than the program interface. Second, expectation confirmation had significantly positive effect satisfaction, continuous usage intention. Also expectation confirmation was influenced by continuous usage intention rather than satisfaction. Third, satisfaction had positive sign on the continuous usage intention.

Keywords

digital convergence environment;usefulness expectation;the program interface expectation confirmation;satisfaction;continuous usage intention

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