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Differences between Purchase Behavior and Perception of Organic Clothing Goods on University Students

대학생의 오가닉 의류제품에 대한 구매행동과 인지도의 차이

  • Received : 2015.03.02
  • Accepted : 2015.06.11
  • Published : 2015.06.30

Abstract

This study aims to examine and analyze consumers' perception level and purchase behavior of organic clothing goods with. According to their purchase experience of organic clothing goods, it was found that organic textile products for women like sanitary pad were most and purchase frequency of organic clothing goods was mostly once. Among reasons to purchase organic clothing goods, 'for my health' was most. Non-purchase reason was mostly 'I don't know what organic goods are'. Therefore, there were significant awareness differences of organic clothing goods in "health efficiency" between the purchasing group and the non-purchasing group. In addition, there were significant awareness differences of demographic characteristics and organic clothing goods in sex, age, and "health efficiency" of related major items and in "high quality recognition" and "health efficiency" of residential areas.

Keywords

organic clothing goods;perception;purchase behavior;health efficiency;university students

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